Blog

  • I Love My Job

    I Love My Job

    Jared and I love our jobs and have been pursuing our businesses together for about 5 years now and have merged our two companies – Dreamr Productions and Stage Ham Entertainment. We have to wear more than just one hat constantly. And they are not always hats we want to wear or enjoy wearing (aka Sales).

    And to add just a tad more complexity to it, we have 2 tiny children that we’re raising in the midst of it all.

    But we do it anyways.

    Businessman working in his office with feet on desk. Smart phone, tablet and various office supplies around the workplace. Flat lay.

    Why do we do what we do when it’s really hard 90% of the time? Why do we pursue this life when we could just work for someone else? Why would we break our back constantly to push this “thing” to succeed?

    It all boiled down to one simple fact.

    We love what we do, we want to do it always, and we want to do it in a way that keeps us passionate.

    So we developed an internal marketing campaign called “I Love My Job”. We shared our insights and thoughts about everything from what draws us to our industry, to what it’s like working with a partner that happens to also be a spouse, and how little kids and family fit into the mix. From those interviews, we created multiple micro-documentaries that will be posted over time.

    Our mission for this campaign was to connect emotionally with others, show our passion and dedication, and excite potential and current clients to want to work with us to create something amazing.

    So…..what do you love about your job? Let us know below.

  • TV is Dead

    TV is Dead

    The truth is T.V. is dying if not dead and that can be seen in the dollars spent on advertising.  People want stories that engage and not the hammer over the head hard sell.

    I was recently listening to Gary Vaynerchuk speak to a group at Cannes and he flat out said that TV is dead.  TV in the sense that TV advertising is dead and that it only exists for the reason that people are putting money into it.  His insights lead to the deeper issue that was really introduced when you were able to record your shows on VHS and then Tivo.  The writing was on the wall.  People just don’t watch commercials on Television anymore.

    TV may be dead but storytelling isn’t and one thing that we are passionate about at Stage Ham is storytelling.  Our focus is making sure we are telling those stories in a way that connect with an audience.  The traditional 15 or 30-second spot isn’t the best way to go anymore.  If what we are seeking is engagement then it often takes a campaign, building context, and most importantly, relationship.  There is a lot we can learn about how the internet has changed the way we consume media, yet at the same time, we don’t want to disregard all we have learned from the decades of traditional media (this term will soon be outdated when streaming content becomes the traditional method), storytelling.

    Check out what Gary has to say, he runs one of the larger media agencies in the world, so he kind of knows what he is talking about.