The Story Breakdown
Let’s break down the elements that help in creating a more narrative-based story. These are the key elements that draw in a viewer and have them fall in love with your brand, product, you, whatever the case may be. Main character Goal (something that is achievable in the context of the story) Opposition (different from […]
TV is Dead
The truth is T.V. is dying if not dead and that can be seen in the dollars spent on advertising. People want stories that engage and not the hammer over the head hard sell. I was recently listening to Gary Vaynerchuk speak to a group at Cannes and he flat out said that TV is dead. […]
